Zornitsa Licheva

Biography

Profession: Content Writer and Editor

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Cultural Fit How to Dress in Business School

While specific business school attire varies by institution, most programs expect business casual as the daily standard. During presentations, networking events, and interviews, it is more appropriate to opt for business professional attire. To make the right impression while staying true to your style, research your program’s guidelines and consider investing in well-fitted, quality pieces.

Article
Business schools MBA Culture at Bologna Business School: Italian Roots with a Global Perspective

Shaped by Italy’s unique cultural heritage and history, Bologna Business School (BBS) and its organizational culture deserve to be explored in detail. The school’s approach to education goes beyond traditional business knowledge. Students in its Global MBA programs step out as polished leaders, equipped with a global mindset, interdisciplinary thinking, and innovation.

Article
MBA destination Top MBA Programs in Europe: A Guide for International Students

Europe offers a diverse and high-quality MBA experience with shorter program durations, strong cultural and professional networking opportunities, and affordable tuition. The best MBA programs in Europe are known for their legacy and prestige. Many of them offer specialized programs in various fields and have strong post-graduation career prospects. Overall, an MBA in Europe is an attractive option for international students seeking global exposure and a strong return on investment.

Article
MBA programs Best Online MBA Programs for Veterans: Tailored Options for Military Professionals

Veterans interested in business leadership opportunities will find that online MBA programs offer flexibility, career support, and even relevant financial aid. These study options recognize the strategic, leadership, and operational skills developed in the military and help translate them into business success. An MBA degree also opens doors to diverse career paths in fields such as management consulting, finance, entrepreneurship, corporate strategy, and emerging industries like technology.

Article
MBA basics Is an Online MBA Worth It? Exploring the Pros and Cons

Online MBA programs offer a flexible – and just as prestigious – alternative to traditional business education. In this format, professionals can advance their careers while maintaining their current jobs and studying from almost any geographic location. With lower tuition costs and asynchronous learning options, online MBAs have become increasingly valuable. For most working professionals, an online MBA proves to be a smart investment that delivers more value than drawbacks in advancing their careers.

Article
Cultural Fit Organizational Culture at Alliance Manchester Business School: A Guide for MBA Students

Prospective MBA students who want to study in the UK and are headed to Alliance Manchester Business School (AMBS) will appreciate its academic excellence and strong industry connections. But what should they know about its organizational culture? Does it celebrate innovation, collaboration, and inclusivity or does it have a more traditional environment where individualism thrives?

Article
MBA basics, MBA programs Executive MBA vs MBA: Salary Outcomes and Career Impact

Business school offers impressive opportunities for career advancement, but MBA and EMBA programs differ in salary outcomes and financial costs. An Executive MBA results in higher immediate salaries, while a traditional MBA gives graduates the opportunity for a more strategic career development path. The choice between programs depends on students’ career stage, professional goals, and willingness to invest in tuition costs.

Article
MBA basics MBA vs Master’s: Understanding the Key Differences

What is the difference between MBA and Master’s degrees and does it matter which one you’ll pick? To begin with, prospective applicants for both need to have obtained a Bachelor’s diploma beforehand. The Master’s degree is ideal for people with little to no professional experience who want to specialize in a specific subject. In contrast, the MBA (short for Master of Business Administration) is suitable for more experienced business professionals looking to advance in their career or reach leadership roles.

Article
MBA programs Executive MBA vs Part-Time MBA: Which Is Better for You?

Choosing between an Executive MBA and part-time MBA depends on your career stage, experience, and goals. While these programs enable students to continue working while attending business school, they differ in their target audience, curriculum focus, and expected outcomes. EMBAs target senior leaders seeking strategic leadership development, whereas part-time MBAs support mid-career professionals looking to expand their business knowledge and skills gradually.

Article
Healthcare Management, MBA programs Best Healthcare MBA Programs for Doctors

Doctors seeking to advance their careers can look into healthcare-focused MBA programs that bridge clinical expertise with business acumen. These studies excel at offering pathways to leadership roles in hospitals, healthcare organizations, and biotech firms. The curricula at top programs in the US, Europe, and beyond equip medical professionals with skills in operations, policy, financial management, and emerging healthcare technologies.