Zornitsa Licheva

Biography

Profession: Content Writer and Editor

Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam

Interests: Content strategy, blogging, and creative brainstorming.

Get in touch: z.licheva@adventgroup.net

Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.

Authored articles

Article
Cultural Fit How Columbia Business School’s Culture of Innovation and Opportunity Shapes Global Leaders

In the heart of New York City, Columbia Business School (CBS) is known for putting innovation, inclusion, and real-world business engagement first. Of course, the culture at Columbia reflects that of its iconic location, but it also has its own specifics. From championing diversity and equity to providing direct access to the city’s vast business networks, Columbia offers Full-time MBA aspirants a holistic environment where they can grow. This culture not only shapes business leaders but also prepares them to make meaningful contributions to an ever-changing work environment.