Any business school will tell you that the MBA essay is an essential component of a candidate’s application package. For admissions committees (AdComs), the essay is like a window to your authentic self, your professional aspirations, and your motivation for the MBA.

Zornitsa Licheva
Biography
Profession: Content Writer and Editor
Education: BSc in Communication and Media, MSc in Media and Business, Erasmus University Rotterdam
Interests: Content strategy, blogging, and creative brainstorming.
Get in touch: z.licheva@adventgroup.net
Zornitsa is a Content Writer & Editor at Advent Group, where she creates articles and blog posts for Unimy, focusing on higher education, leadership, and career development. She holds a Bachelor’s degree in Communication and Media, as well as a Master’s degree in Media and Business from Erasmus University Rotterdam in the Netherlands. She is interested in content strategy, blogging, and creative brainstorming.
Authored articles
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